Local SEO: How Businesses in Australia Can Utilize Local Search in 2017

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Let’s face it, as a business you will always wish to be the most dominant force in the city or in the country. Local SEO can help you to achieve this. It is one of the best SEO strategy that you can use to reach people who are searching for similar businesses in Australia or in specific cities of Australia.

According to Google, approximately 60% of searches have local intent and 50% of consumers who conducted local search visited the store within a day. Local search still applies when running PPC campaigns, 80% of consumers would click on ads that are customized to their city or zip code. From these statistics, it is obvious that you cannot afford to ignore local search as one of your digital marketing strategy. Businesses in different cities of Australia are working hard to reap more from local search and the competition seems to be getting tougher as days go by. It is not that complex, the following tips will help you business to outdo your competitors and those that have performed well in their local SEO.

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  1. Use of appropriate title and meta tags

It starts right from the web development stage. You need to customize various elements of your web page to suit your physical location. Your web page’s title and meta tag are some of the elements that you need to work on. The title should briefly say who you are and where you are. Utilize the 70 characters allowance that you have for the title and 200 characters that you have for the meta tag. Do not waste these space using irrelevant terms that will not have impact. Use search terms that are directly related tour business. Have a title that will convince a potential customer to click on your link.

  1. Use local schema

This is another tactic that is related to coding and web development stage. You need to make your codes friendly to the search engine crawlers especially for the local searches. Add Schema Markup to your website then wait for the results. In this structured data markup, add vital information such as your business name, where you are, services that you provide and even the reviews. Very few businesses in Australia are not aware of this tactic and they don’t know how much there are losing.

  1. Local listings

Take advantage of the local business listings in Australia so as to boost the profile of your business. Start by doing so on the search engine giants such as Google and Bing. For Google, use Google My Business (GMB) and for Bing, use Bing Places for Business. While creating a profile in the local listings, you will be required to give accurate information otherwise your request will be rejected. Some of the information that you will be required to give include business name, address, phone number, website and category under which your business falls. 

There will be a verification process to verify accuracy of all the information that you have given. Apart from Google and Bing, you can also use other local directories in Australia so as to improve your page’s local SEO. Some of the local directories in Australia that you should get your business to include Yelp, Yellowpages, Localstore, Hotfrog among many others. Remember to maintain accuracy of the information that you give on these sites.2017 is still ripe and you can take your business to the next level. Proper implementation of SEO techniques will help your business to reach to the customers when they are looking for it.