A website’s user interface and user experience are considered some of the most crucial cornerstones of any successful website.
Are you looking to develop a new website or revamping your existing website? What design trends do you need to take into account? What are users interested in? In short, how do you develop a website that will attract visitors, draw them into purchasing your products, and encourage loyalty to your brand?
It is a stated fact that your website design will either convert visitors to your site into returning customers, or it will chase them right into your competition’s arms.
What does the future hold? More specifically, what design trends will dominate 2017? Chase Buckley of UXMagazine.com notes that 2017 will be a “future where little big details bring about user delight at every corner, where device agnostic pixel perfection is the norm, and where simple day-to-day experiences engage, excite, and stimulate users in new and innovative ways.”
User interface (UI) and User Experience (UX)
In order to grasp the intricacies of how design trends have a positive impact on your website, let’s first look at what the definitions of each term are.
According to the Oxford Journal Interacting With Computers, the aim of UX design is to “improve customer satisfaction and loyalty through the utility, ease of use, and pleasure provided in the interaction with a product.”
The UI, on the other hand, includes everything that the user has at his/her disposal through which to interact with your website.
Design trends for 2017
Simply stated, a successful UI UX design company is one who pays detailed attention to every aspect of a website’s User Interface (UI) and the User Experience (UX). Here are a few design trends that are expected to gain popularity in 2017:
Device independent websites
It is estimated that 50% of the world’s population will be online by 2017 with most of these people connecting to the internet via mobile devices. A fair number of people have access to multiple devices for smartphones to desktop PCs; therefore, your website needs to look good and function well across a variety of platforms from the smallest mobile phone screen to the largest PC monitor. The unfortunate fact is that if your website isn’t device agnostic, then you will lose customers. It’s as simple as that!
Slow loading websites can cause user anxiety. Have you ever tried to load a website on your mobile device and wondered why it’s taking so long? If it loads, you breathe a subconscious sigh of relief, or if a couple of seconds pass by, you get frustrated and cancel the website load and look for another site with similar content. UX design experts call this effect interstitial anxiety. Consequently, it is crucial to ensure that your website loads quickly and efficiently.
Age conscious and responsive design
The old adage of “one size fits all” is no longer applicable in today’s world. Responsive design’s theme and motto is adaptability. In other words, your website needs to have the intelligence built into it that enables it to adapt its content based on certain criteria such as age, gender, themes, and interests, etc.
In summary, it is vital that your website is designed, developed and implemented according to the latest design trends; thereby, encouraging visitors to your site to both purchase your products and to become loyal to your brand. Should you require assistance with your website design, call Polished Pixels now.